JACQUEMUS - L’AMOUR SS21

by DALE ARDEN CHONG/ ZOE REPORT

While the focus of fashion shows and presentations are undoubtedly the clothes, most brands add an experiential element to their shows to help convey the essence of their latest collections.

However, 2020 had different plans in mind. The global pandemic has caused designers to shift nearly every aspect of their calendars for the remainder of the year. And with social distancing protocol in mind, they’ve also kept their audiences to a minimum (if there’s one at all) while moving their shows online. However, that hasn’t stopped Jacquemus from presenting its Spring/Summer 2021 collection in an artful way.

In a seemingly endless field of wheat, Jacquemus created a winding beige walkway, where its models showcased the latest pieces to come from the French fashion label. The collection, titled “L’Amour” featured a series of breezy, neutral-hued dresses — complete with the delicate strappy details that the brand’s founder and namesake, Simon Porte Jacquemus has added to past summer styles.

In addition to its classic pieces, Jacquemus’ latest collection embodies a sense of warm-weather whimsy with crop tops, puff-sleeve blouses, and beaded statement pieces such as a mini dress and midi skirt. And for those who want something more structured to look forward to, the label also created a handful of workwear pieces like button-down shirts, blazers, and pencil skirts in a muted color palette.

Photo via Getty/ Pascal Le Segretain

Photo via Getty/ Pascal Le Segretain

Tina Kunkey attends "L'Amour" : Jacquemus Spring-Summer 2021 show on July 16, 2020 in Paris, France. (Photo by Pascal Le Segretain/Getty Images)

---

MORE POSTS YOU’LL LOVE